In 2022, Google introduced Double-E-A-T – a guide on how they judge websites for search rankings based on Experience, Expertise, Authoritativeness, and Trustworthiness.

Although Google doesn’t use a point system for these criteria, a brand’s authority significantly influences its page ranking. In the ever-expanding digital world, it’s crucial for businesses to establish their online authority.

This involves creating a smooth experience for potential clients to turn them into loyal customers. Gaining trust, especially online, can be tricky. To succeed, focus on boosting your brand’s authority to showcase your expertise. A team of researchers delved into the importance of authority for eCommerce sites and found that a positive online reputation boosts customer purchasing intention while reducing perceived risk.

Authoritativeness is one of the factors that Google uses to assess a website. The website, its contents, and its creator are the focal point of authoritativeness, one of the four metrics (experience, expertise, trustworthiness, and authoritativeness).

One of the best strategies to ensure your position on Google’s Search Engine Results Page (SERPs) is to provide informative, well-written content. It’s a step that can also raise the authority of your brand and improve organic search rankings.

You might be asking yourself why organic research matters at this point. This is due to the fact that, in the digital era, organic searches are typically a customer’s initial interaction with your company.

Potential clients will believe you’re reliable enough to be on Google’s first page if you show up there.

If you’ve given your brand a check-up with any of those cool tools we talked about, you might have come across something called ‘Domain Authority.’

Think of domain authority as the boss of your whole website, including all its pages. Even though it doesn’t directly bounce around Google’s search results, it’s like a crystal ball that helps you predict how much love your website might get from organic traffic. That way, you can plan your marketing moves like a pro!

Building up your brand’s authority is super important for how well your company does online. The key to having a strong brand authority is doing some things with your content that really boost it up. But let’s be real, it’s not always easy to make that happen.

You gotta mix in some awesome SEO tricks, write killer copy, and be patient. We believe that with the right tools, skills, and a great team, you’ll totally rock it and get there.

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